Strategize
Analyze
Optimize
Strategize Analyze Optimize

Our three-step process never stops finding winners

Strategize

Analyze

Optimize

REVOLUTIONIZE YOUR DIRECT MARKETING

SeQuel Response is an award-winning, integrated direct mail & digital advertising agency helping brands continually achieve their next level of performance and profitability.

Shatter your response ceiling

Strategize

We build every direct marketing strategy around our proven FaQtor Test. It’s the methodology we’ve used to index (scientifically predict) the results for over one million unique test combinations across countless industries. We’ve learned what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.

Put FaQtor to the test

Analyze

Without direct marketing analysts who’ve mastered indexing, you’ll always pay too much and wait too long for surface-level test findings. SeQuel’s comprehensive campaign analysis is the lifeblood of our FaQtor Test, which uncovers insights that are often overlooked by other marketers.

Unlock the data most analysts miss

Optimize

Many direct marketing agencies obsess over awards and response metrics—few do so cost-effectively or with lifetime value in mind. In every phase of our nonstop search for improvement, we pay utmost attention to lowering cost-per-acquisition, because scale isn’t possible without a healthy bottom line.

Measure our clients’ performance

Industry Articles

Think direct mail marketing is dead? Not for millennials

Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise…

Read More
SeQuel News

New VP unveils plan to take SeQuel’s rapid growth to next level

Direct marketing agency SeQuel Response announced today that its new Vice President of Business Growth Strategy is conducting a national…

Read More
Blog

How I went from programmatic skeptic to programmatic believer

Yes, I admit, I was quite skeptical of the programmatic display revolution.  I came from the world of SEM and…

Read More
SeQuel News

SeQuel Response adds key hires in operations, analytics

Direct marketer SeQuel Response today announced two new staff additions that will streamline the agency’s workflow processes and strengthen its…

Read More
Blog

Why even old-school direct marketers should love Facebook advertising

Marketers who grew up with or were converted to the “religion” of direct mail can be a cantankerous, dismissive, and…

Read More
SeQuel News

Cool Offices: SeQuel Response puts family features in new HQ

Fast-growing direct marketing firm SeQuel Response opened its new Eden Prairie headquarters this year. Before the expansion, the firm had…

Read More