QUICKLY OPTIMIZE YOUR DIRECT MAIL & DIGITAL MARKETING

SeQuel Response is an award-winning, full-service direct marketing agency. Our unique testing strategy will immediately help you grow your business faster, and for less.

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Direct Mail

Think direct mail is dead? Talk to our clients, who use mail to acquire hundreds of thousands of new customers every year, at cost-per-acquisition levels that beat any of their other marketing channels.

UNLEASH MAIL’S HIDDEN POTENTIAL

Mail + Digital

According to the latest research, if you’re not greeting your direct mail prospects with synchronized digital impressions, they’re significantly less likely to respond to your offer.

DIGITALLY ENHANCE YOUR DIRECT MAIL

FaQtor Test

Without a fractional factorial testing strategy like ours, you could spend years investing in a suboptimal control that’s leaving thousands of would-be new customers on the table.

OPTIMIZE YOUR DIRECT MAIL SPEND

Industry Articles

Direct mail is marketing’s workhorse

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69 percent of…

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SeQuel News

SeQuel Response adds leading direct marketing strategist to executive team

SeQuel Response announced Thursday the hiring of a growth strategist with nearly 30 years of experience in direct marketing for…

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Blog

Digital ad fraud & fake news: What every advertiser needs to know and do

We’ve all heard a lot lately about “fake news.” Most people think its rise is the result of political gamesmanship….

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Blog

Priority Envelope wins SeQuel’s inaugural David Forster Vendor of the Year Award

SeQuel Response has named Priority Envelope the winner of its first annual David Forster Vendor of the Year Award, the…

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Industry Articles

Marketing Chart: Which advertising channels consumers trust most and least when making purchases

In October 2016, we asked 2,400 consumers: “In general which type of advertising channels do you trust more when you…

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Blog

E-BOOK SNEAK PEEK: 9 testing mistakes direct mail marketers make—and how to avoid them

Who says direct mail is old news? Done well, direct mail has always been an effective and profitable way to…

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