Strategize
Analyze
Optimize
Strategize Analyze Optimize

Our three-step process never stops finding winners

Strategize

Analyze

Optimize

Proven marketing.
Continual returns.

Direct marketing today brings an ever-increasing pressure to acquire new customers and exhaust fewer resources. At SeQuel Response, our award-winning team believes optimizing any direct marketing campaign will always require nonstop refinement. We’ve just re-engineered that ongoing process without the ongoing problems.

See what makes SeQuel different

Strategize

We build every direct marketing strategy around our proven FaQtor Test. It’s the methodology we’ve used to index (scientifically predict) the results for over one million unique test combinations across countless industries. We’ve learned what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.

Put FaQtor to the test

Analyze

Without direct marketing analysts who’ve mastered indexing, you’ll always pay too much and wait too long for surface-level test findings. SeQuel’s comprehensive campaign analysis is the lifeblood of our FaQtor Test, which uncovers insights that are often overlooked by other marketers.

Unlock the data most analysts miss

Optimize

Many direct marketing agencies obsess over awards and response metrics—few do so cost-effectively or with lifetime value in mind. In every phase of our nonstop search for improvement, we pay utmost attention to lowering cost-per-acquisition, because scale isn’t possible without a healthy bottom line.

Measure our clients’ performance

Blog

How I went from programmatic skeptic to programmatic believer

Yes, I admit, I was quite skeptical of the programmatic display revolution.  I came from the world of SEM and…

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SeQuel News

SeQuel Response adds key hires in operations, analytics

Direct marketer SeQuel Response today announced two new staff additions that will streamline the agency’s workflow processes and strengthen its…

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Blog

Why even old-school direct marketers should love Facebook advertising

Marketers who grew up with or were converted to the “religion” of direct mail can be a cantankerous, dismissive, and…

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SeQuel News

Cool Offices: SeQuel Response puts family features in new HQ

Fast-growing direct marketing firm SeQuel Response opened its new Eden Prairie headquarters this year. Before the expansion, the firm had…

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Industry Articles

25 of the best landing pages on the web

If you’re a writer, you might idolize Ernest Hemingway or Mark Twain. If you’re a guitarist, maybe Eric Clapton or…

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SeQuel News

SeQuel expands digital marketing and direct response copywriting expertise with new hires

SeQuel Response announced on Tuesday the hiring of two new staff members who will play key roles in the direct…

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