Strategize
Analyze
Optimize
Strategize Analyze Optimize

Our three-step process never stops finding winners

Strategize

Analyze

Optimize

REVOLUTIONIZE YOUR DIRECT MARKETING

We’ll quickly find a more cost-effective way for you to acquire new customers via direct mail & digital media. And then we’ll keep doing that. And scaling that.

Strategize

We build every direct marketing strategy around our proven FaQtor Test. It’s the methodology we’ve used to index (scientifically predict) the results for over one million unique test combinations across countless industries. We’ve learned what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.

Put FaQtor to the test

Analyze

Without direct marketing analysts who’ve mastered indexing, you’ll always pay too much and wait too long for surface-level test findings. SeQuel’s comprehensive campaign analysis is the lifeblood of our FaQtor Test, which uncovers insights that are often overlooked by other marketers.

Unlock the data most analysts miss

Optimize

Many direct marketing agencies obsess over awards and response metrics—few do so cost-effectively or with lifetime value in mind. In every phase of our nonstop search for improvement, we pay utmost attention to lowering cost-per-acquisition, because scale isn’t possible without a healthy bottom line.

Measure our clients’ performance

Blog

[E-BOOK SNEAK PEEK] 9 testing mistakes direct mail marketers make—and how to avoid them

Who says direct mail is old news? Done well, direct mail has always been an effective and profitable way to…

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Industry Articles

How to make unclean data good as new

The amount of data in a marketer’s hands can sometimes be overwhelming, especially while trying to keep that data clean…

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SeQuel News

Minneapolis-St. Paul Business Journal Fast 50 No. 7: SeQuel Response

The Minneapolis-St. Paul Business Journal announced Thursday that SeQuel Response cracked the top 10 in the publication’s 2016 list of…

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SeQuel News

SeQuel Response taps national sales executive to anchor continued growth plans

SeQuel Response today announced the addition of a regional sales VP who will play a critical role in the fast…

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Industry Articles

Think direct mail marketing is dead? Not for millennials

Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise…

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SeQuel News

New VP unveils plan to take SeQuel’s rapid growth to next level

Direct marketing agency SeQuel Response announced today that its new Vice President of Business Growth Strategy is conducting a national…

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