YOUR BEST DIRECT MARKETING RESULTS, AGAIN & AGAIN

Need a more cost-effective way to acquire new customers? Our data scientists have developed a testing methodology that will quickly shatter your performance ceiling… over & over again.

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Direct Mail

Think direct mail is dead? Talk to our clients, who use mail to acquire hundreds of thousands of new customers every year, at cost-per-acquisition levels that beat any of their other marketing channels.

UNLEASH MAIL’S HIDDEN POTENTIAL

Mail + Digital

According to the latest research, if you’re not greeting your direct mail prospects with 1:1 digital impressions, they’re significantly less likely to respond to your offer.

DIGITALLY ENHANCE YOUR DIRECT MAIL

FaQtor Test

Without a fractional factorial testing strategy like ours, you could spend years investing in a suboptimal control that’s leaving thousands of would-be new customers on the table.

OPTIMIZE YOUR DIRECT MAIL SPEND

Blog

Fake news & digital ad fraud: What every advertiser needs to know and do

We’ve all heard a lot lately about “fake news.” Most people think its rise is the result of political gamesmanship….

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Blog

Priority Envelope wins SeQuel’s inaugural David Forster Vendor of the Year Award

SeQuel Response has named Priority Envelope the winner of its first annual David Forster Vendor of the Year Award, the…

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Industry Articles

Marketing Chart: Which advertising channels consumers trust most and least when making purchases

In October 2016, we asked 2,400 consumers: “In general which type of advertising channels do you trust more when you…

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Blog

E-BOOK SNEAK PEEK: 9 testing mistakes direct mail marketers make—and how to avoid them

Who says direct mail is old news? Done well, direct mail has always been an effective and profitable way to…

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Industry Articles

How to make unclean data good as new

The amount of data in a marketer’s hands can sometimes be overwhelming, especially while trying to keep that data clean…

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SeQuel News

Minneapolis-St. Paul Business Journal Fast 50 No. 7: SeQuel Response

The Minneapolis-St. Paul Business Journal announced Thursday that SeQuel Response cracked the top 10 in the publication’s 2016 list of…

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