Continued growth propels SeQuel to elevated national, state rankings

Full-service direct marketer SeQuel Response announced today that it has tightened its grip on two major rankings, further cementing its growing reputation in the advertising industry.

For a second consecutive year, Twin Cities-based SeQuel Response landed well up the ladder on the Inc. 5000 coveted list of the nation’s fastest-growing private companies, coming in at 1,699. Inc. Magazine’s president and editor-in-chief, Eric Schurenberg, said, “Only a tiny fraction of the nation’s [private] companies have demonstrated such remarkably consistent high growth, particularly in the difficult economic environment of the past few years. This achievement truly puts [SeQuel] in rarefied company.”

Closer to home, the Minneapolis/St. Paul Business Journal placed SeQuel Response ninth in its Top 25 ranking of Twin Cities advertising agencies, based on the company’s nearly $17 million in revenue for the previous year. That’s up sharply from 16th place in 2014, when SeQuel Response totaled almost $11 million in revenue in 2013.

Tom Rothstein, Co-Founder and President of the rapidly evolving direct marketer, pegged much of SeQuel Response’s success on its team members gaining “maturity and experience.”

“We’re not just specialists in one channel,” Rothstein pointed out. “We can bring any direct-mail product that has viability to market. We’ll help a client construct their messaging & design, we’ll build a sophisticated test matrix and, most critically, we’ll find the ideal audience to pursue. We’re a very strong fit for incubating products into the direct-mail space.”

Jay Carroll, Co-Founder and Chief Operating Officer at SeQuel, emphasized that these two authoritative business barometers make it clear that SeQuel Response has graduated from being a startup company. “We’re grateful to be thriving, and from a national perspective, we’re building a following that is opening up more and more doors for SeQuel,” Carroll said.

Rothstein said he sees SeQuel Response’s standing “somewhere in the top 10 on a national level” among direct-marketing focused agencies, with a bright future ahead as its staff expands to serve the company’s lengthening client roster. “I can see us growing again as a company at 20, 25 percent a year,” he said. “And I think our employee head count will probably mirror that as well.”