SeQuel adds familiar face to lead creative production team

SeQuel Response, a leader in the direct marketing industry, announced today the hiring of Karyn Hendricks as creative production manager. The hiring comes on the heels of the company announcing business growth of 56 percent in the 2014 fiscal year.

Hendricks isn’t a stranger to SeQuel Response, having served the company previously as a freelance worker for the past 18 months. In her new role she will oversee SeQuel’s growing creative execution efforts – as well as quality control for art file delivery to a variety of vendor partners. In addition to freelancing, Hendricks has experience at a number of creative firms of varying sizes in both Minneapolis and Chicago.

“Karyn will bring consistency and quality to our creative teams. She will also continue to design for us as well,” said Jay Carroll, SeQuel’s Co-Founder and Chief Operating Officer. “Karyn has a diverse skill set and will be a welcomed addition to our team.”

In 2014, SeQuel’s revenue grew to $17 million, up from $11 million the previous year.

“Adding Karyn further strengthens our team as we continue to grow as a company,” said Vicki Erickson, SeQuel’s VP of Client Services. “She is well versed in our work because of her previous experience with us, and can hit the ground running.”

Hendricks said she is eager to become more strategically involved in SeQuel’s creative efforts.

“It’s exciting to work for a rapidly growing company,” she said. “It’s an exciting time for me to expand my role and to help to further strengthen SeQuel’s success and growing reputation as a leader in the industry.”