SeQuel solidifies place on Minneapolis-St. Paul Business Journal’s Fast 50 List

Turnkey direct marketer SeQuel Response announced today another honor in recognition of its continued growth, this time the lofty position of 18 on the latest Minneapolis-St. Paul Business Journal Fast 50 list of the fastest growing privately held companies in Minnesota.

SeQuel’s Co-Founder and Chief Operating Officer, Jay Carroll, said he envisions continued growth that should keep the company on the Fast 50 list for at least the next few years, and that means more space is needed for additional staff to handle an expanding roster of clients.

“We’re getting very close to pulling the trigger on a new home for SeQuel,” said Carroll, who has helped narrow the possible locations to a very few. “We hope to move sometime in January, maybe February.”

Whatever new locale Eden Prairie-based SeQuel settles on, “it will more than double the space we’re in, which will give us some breathing room,” Carroll said. “We anticipate our full-time head count to jump by almost 50 percent in the first quarter of 2016, so we need to accommodate that, plus the growth in the next several years, if all goes well.”

SeQuel Response reported revenue of nearly $17 million for 2014, a robust 56 percent jump from just short of $11 million the previous year. This helped the company sail over the following requirements to qualify for Fast 50 consideration:

  • Independently owned and privately held; headquartered in the Twin Cities’ 24-county metro area; have $1 million revenue or more in the first of the three most recent fiscal years; had year-over-year revenue growth for each of the past three completed fiscal years; and have attested financial data for the three most recently completed fiscal years.

“We’re gaining a following, and the recognition is certainly helping to give us credibility as we continue to approach new prospects,” Carroll said. “And it’s consistent growth. It’s not like it’s a spike one year, and then a decline, and then a spike, and then a decline. It’s been a constant surge forward, which people are intrigued by. ‘What are you guys doing over there? What’s your model?’”

The Fast 50 nod also means clearing more room on the SeQuel Response mantle, where the most recent honors include:

  • Landing well up the ladder on the Inc. 5000 coveted list of the nation’s fastest-growing private companies, coming in at 1,699
  • Placing ninth on the Minneapolis/St. Paul Business Journal’s Top 25 ranking of Twin Cities’ advertising agencies