SeQuel beefs up talent pool with next of several significant personnel moves

SeQuel announced today that it has hired as Marketing Strategist Ryan Wilder, a dynamic talent who brings a wealth of experience to the fast growing agency.

Wilder’s responsibilities for SeQuel Response are two-pronged — business development and client-facing marketing strategy — as the company is poised for yet another year of surging growth in both revenue base and client roster.

“We’ve had our eyes on Ryan for a few years now, and we’re pumped to officially have him on board,” said Erik Koenig, SeQuel’s Chief Marketing Officer. “We expect immediate contributions from him, not only in direct mail strategy but in the area of digital marketing, where we’ll be putting even more emphasis in 2016 than in the past.”

Wilder has built a strong marketing foundation that started taking shape in 1999. He began as a Marketing Manager for Wolters Kluwer Financial before moving on to become TCF Bank’s Director of Marketing for four years.

For the past four-plus years, he was a Business Development Manager for John Ryan, a leading digital marketing and point of purchase marketing agency focused in the banking channels.

Through those rewarding experiences on his career path, Wilder became well acquainted with SeQuel Response’s attention-grabbing success on the national marketing scene.

“I’ve known the leadership at SeQuel for some time now, and I’m excited to be on a team that is on the upswing, and I look forward to contributing to its growth,” Wilder said. “I believe I can develop relationships with clients, strengthen their marketing strategies and help improve their response rates.”

SeQuel’s Co-Founder and Chief Operating Officer, Jay Carroll, describes Wilder as “the complete package, who brings more than just exceptional marketing and sales skills to the company.”

“Ryan has outstanding interpersonal skills and is a high-integrity guy,” Carroll said. “These qualities are very important to SeQuel. We’ve had a lot of contact with him and those strengths have shone through. We increase our chances of future success when we add people who carry the same vision.”

“Integrity is a core value for me,” Wilder said. “It’s certainly a personal mission of mine to hold that in the highest regard.”

With Wilder on board, Koenig sees more coveted new hires in the pipeline as SeQuel prepares to move into larger headquarters in the next few months to accommodate an expanding staff.

“It’s the sustained success that we’ve enjoyed that will allow us to attract even more top-tier talent,” Koenig said. “It’s a very exciting time for SeQuel and our clients.”