VIDEO: Princeton statistician talks roots of SeQuel’s FaQtor Test

SeQuel’s proven FaQtor Test methodology gives direct marketers high odds of quickly beating control–just like a full-scale multivariate test–but for a fraction of the price.

(We do that by strategically choosing a few creative/offer/list combinations to test at sample volumes, measuring which variables have the greatest impact on performance, and extrapolating those findings to predict the performances of various combinations that our clients didn’t have to pay to actually test.)

But did you know that our FaQtor Test is actually rooted in a renowned statistical experimentation practice called ‘fractional factorial design’? In this video below from 1966, Princeton University Professor J. Stuart Hunter explains where FaQtor Test got its roots.



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