As one of the fastest growing private companies in Minnesota, we’re often looking for talented, ethical and fun people to join our team. This is the page where we post our open positions and give potential applicants an idea of what’s most important to the people at SeQuel.

PPC Marketing Specialist

SeQuel Response, a fast-growing direct marketing agency with offices in Eden Prairie, Minnesota and Madison, Wisconsin seeks a bright, energetic, and analytical digital marketing professional to join our performance-driven team as a digital media analyst. This exciting position requires demonstrated experience in paid search (Google, Bing), paid social (Facebook, Instagram), web analytics and the principles of conversion rate optimization. The successful candidate will also be a creative, critical thinking data geek, who can find the signal in the noise and use these insights to continually improve campaign performance.

In this role you will:

  • Plan, execute, analyze and optimize paid search, display, video, paid social and mobile campaigns
  • Conduct keyword and audience research and make recommendations to establish client budgets
  • Continually optimize campaigns using all available tactics including ad copy, bidding, quality score, landing page testing, funnel analysis, web analytics and machine learning
  • Analyze and report on KPIs including CTR, CPC, CR, CPL and CPA by client, campaign and channel
  • Use data and analytics to derive insights, develop hypotheses and generate test plans aimed at meeting and exceeding KPIs
  • Deploy and manage tracking pixels and tags with Google Tag Manager and ensure their proper function
  • Prepare regular reports using data from multiple sources including ad platforms and web analytics tools
  • Use strong written and verbal skills to communicate to internal teams and clients
  • Stay informed on the rapidly changing digital marketing landscape and provide recommendations on the adoption of technology and machine learning to improve the efficiency and effectiveness of campaigns
  • Gain understanding of client products/services, verticals, business models and competition through client provided research and independent study, and apply this knowledge to make recommendations for improving campaign performance
  • Collaborate with staff working in traditional media channels to integrate and leverage marketing strategies
  • Self-manage execution of activities against deadlines across multiple clients, projects and work streams


Position requirements include:

  • B.A./B.S. degree required; Marketing, Statistics, Mathematics, Information Sciences, or Economics preferred
  • Google Adwords, Google Analytics Certifications
  • 1-3 years of experience managing paid search and paid social campaigns
  • High proficiency in Excel, including: pivot tables, V/H look-ups, concatenation, macros, etc.
  • Ability to derive insights, draw conclusions, make decisions and recommendations based on data analysis
  • Keen problem-solving and troubleshooting abilities
  • Time management skills and the ability to consistently meet deadlines
  • Ability to handle multiple projects and prioritize responsibilities
  • High level of accuracy and attention to detail
  • Outstanding verbal and written communication skills
  • High personal accountability, integrity and ethics
  • Commitment to continual, self-directed learning


If interested, please click the link below, attach a professional CV or resume, and address all communications to:


Chris Hofmann

VP of Digital Services


A cover letter (explaining how your experience and skills match up with the position’s requirements) is also encouraged and appreciated. If you choose to write a cover letter, please attach a single PDF that includes both your resume as well as your cover letter. Thank you!


Director of Business Development—East Coast

SeQuel Response is seeking qualified candidates for the position of Director of Business Development—East Coast.  This position will be located in or near New York City, New Jersey or Boston.

Position Specifications:  Full-time, Draw + Commission, Transitional Salary


Company Overview: SeQuel Response ( is a full-service, performance-based direct marketing firm that effectively combines creative intelligence, database marketing strategies, sophisticated testing methodologies and efficient execution to help clients achieve their next level of performance and profitability.


Backed by proven factorial multivariate testing methods and data science, SeQuel has the tools to meet and beat client ROI target goals.  We are obsessed with finding new prospects and customers for our clients’ while at the same time continually driving down their cost-per-acquisition.  As one of the country’s fastest growing direct marketing agencies, SeQuel Response has helped our clients’ add 2 Million new customers and almost $1 Billion in total revenue since 2010.


Today, many Fortune 1000 companies have minimal presence in multiple direct marketing channels.  SeQuel has a history of taking those select companies, who have never had success in direct mail and/or digital media, and turning those previously non-productive marketing channels into large new customer generators.  We have earned an industry-wide reputation as an agency that can drive new revenue from scratch via multiple direct marketing channels in a matter of months.


At SeQuel Response we believe data is king.  What sets us apart is our proven proprietary FaQtor Test Methodology which yields data-driven indexes (aka performance predictions), which quickly and cost-efficiently boost chances of finding winning campaigns.  Our proprietary sQoreboard analytics engine measures performance in real-time by analyzing over 200 million campaign metrics. This data science allows us to continually test new files of all types and new creative strategies which seek to unseat control packages—thus boosting sales rates and pushing significant scale within profitable metrics.


SeQuel Response has been recognized three times on the Inc. 5000 as one of the fastest growing private companies in the United States.  Our success comes from believing in the perfect intersection of art and science which produces proven marketing and continual returns.



Position Profile: The Director of Business Development—East Coast position provides a unique opportunity to join one of the fastest growing direct marketing agencies in the country—with realistic opportunities for uncapped sales earning potential.


This sales leader will be responsible for executing SeQuel’s business development initiatives to targeted organizations on the East Coast of the U.S.  You will foster relationships and meaningful alliances by building new business pipelines with key C-Suite decision makers in targeted industries including financial services, insurance, medical/healthcare, auto, hospitality, telecommunications and retail verticals.


Reporting to the VP, Business Growth Strategy, this role requires an individual whose career has consistently been on an upward trajectory and who has a thorough understanding of sales processes, procedures and methodologies that includes multi-step solution based selling.  The Director of Business Development—East Coast will be a consistent performer with a strong knowledge of direct marketing platforms and business models and an ability to translate complex direct marketing concepts into concise yet informative messaging to C-Suite executives.


Position Responsibilities:

  • Run primary and secondary research to uncover raw leads that “fit” SeQuel’s primary target markets. Pre-qualify those raw leads.
  • Individually prospect, pitch and close sales of targeted Fortune 1000 companies based on the specific characteristics of SeQuel’s “ideal profile prospect.”
  • Contact pre-qualified prospects (companies) to confirm potential fit and uncover possible needs for SeQuel services (in-person/phone/email/etc.).
  • Follow through with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set intro meetings or capabilities presentations.
  • Lead discovery sessions to identify prospective clients’ key needs and pain points.
  • Work with prospective clients’ in a consultative fashion to develop a direct marketing strategic vision and position SeQuel Response’s offering as an instrumental part of that vision. Develop a strong understanding of the prospective clients’ businesses in order to demonstrate how SeQuel’s direct marketing deliverables can assist them to achieve their business objectives.
  • Present SeQuel deliverables, case studies, custom analysis and product demonstrations that highlight the value SeQuel’s direct marketing brings to the client.
  • Build proposals, give presentations, build tests, service accounts, close accounts, grow accounts, gain referrals, etc.
  • Maintain a strong pipeline of potential business.


Position Qualifications:

  • Minimum of 5-7 years of sales experience in direct marketing, direct mail/print, database marketing or digital marketing sales is required.
  • Possess a network of high level marketing contacts in targeted industries including financial services, insurance, medical/healthcare, telecommunications, auto, hospitality and retail verticals.
  • Working knowledge and application of sales methodologies, processes and procedures. Track record of successfully up-selling high value, complex technology or data services.
  • Strong results with a proven history of creating and increasing revenue by using consultative selling and closing techniques. Adept at a longer business sales cycle— multiple step (RFP, Test, Marketing Overview etc.)
  • Strong business and financial acumen, successfully applied to distinguish between revenue opportunities that can yield material result and those that hold little promise of success.
  • Computer skills in an MS Windows environment. Should be proficient in the use and management of sales database tracking programs, and the use of MS Office.
  • Bachelor Degree or equivalent experience required.
  • Travel as required.


Additional Responsibilities:

  • Operating within SeQuel’s company cultural values of transparency, success, partnerships, innovation, supportive culture, responsiveness and stewardship.
  • Treating all employees as part of the team (with courtesy, dignity, and respect).


About Your Background:

  • You are a dynamic seller with 5-7 years of experience who is client focused with a strong background in direct marketing data driven sales and an in-depth knowledge of the direct mail and digital advertising ecosystem.
  • You possess strong characteristics of integrity, unselfishness, drive and work ethic.
  • You are analytical, assertive and internally motivated.
  • You have a demonstrated track record of leadership, hitting and surpassing sales targets and creating and growing revenue around high-value technical direct marketing solutions. Bottom line—you are a strategic closer that wants to be a part of a booming marketing company that is growing fast on the Inc. 5000 list.
  • You are a high activity hunter who holds a rolodex of current and target clients.
  • You come from a direct marketing or data focused selling environment – pursuing titles such as VP Sales, VP Marketing and Chief Revenue Officer.
  • You have a keen understanding of sales pipeline management with a large volume of target clients in pipeline. You have a strong “above quota” sales background.
  • You have a unique ability to influence and persuade C-Suite executives.


If interested, please click the link below, attach a professional CV or resume, and address all communications to:


Jay Carroll

Co-Founder & CEO


A cover letter (explaining how your experience and skills match up with the position’s requirements) is also encouraged and appreciated. If you choose to write a cover letter, please attach a single PDF that includes both your resume as well as your cover letter. Thank you!


At SeQuel, we're invested in the success of others


The SeQuel team organizes and participates in regular philanthropy events, benefiting both Twin Cities-based and international charities.


In addition to tithing on annual earnings, SeQuel matches employee donations made to organizations of each employee’s choosing.


SeQuel offers tuition aid to our employees & their families—we also sponsor a grant for marketing students at the University of Minnesota.

SeQuel’s Core Values

In every email we send, meeting we hold, and decision we make, we aim to personify these seven core values. They all stem from our strategic purpose: At SeQuel, we’re invested in the success of others.

#1: Transparency

We place honesty above profitability and seek fairness in all our dealings.

We strive to have the best interest of our clients at heart, all the time, and we believe that trust is something that is earned every day. We smile when our clients tell us that our organization is refreshingly ethical in the marketplace we serve.

#2: Success

We pursue excellence in all that we do while contributing to the growth and prosperity of our clients, our vendors, our employees and our community.


We take pride and a sense of personal and professional accomplishment when our clients and our company succeed. We desire to engage at a level unachievable by others because we aim to be a group of people more interested in our client’s success than any other direct marketing firm – It’s the legacy we want to leave.

#3: Partnerships

We pursue win-win partnerships with like-minded companies and professionals, treating our partners as we would like to be treated.


We truly look at ourselves as being part of our clients’ organization, and be so reliable and hyper-dependable that we are perceived as a personal ad agency to the organizations we serve. At our best, we turn our working relationships into exceptional friendships that become our long term customers.

#4: Innovation

By cultivating the creativity and capabilities of our team, we remain on the leading edge of our industry.


We drive to improve in all areas of our company, never being satisfied or stagnant in our ability to create better programs. We are known to be exceptional in marketing strategy, creative, and analytics, where the client has great confidence that we have turned over every stone to improve all facets of our direct marketing campaigns.

#5: Supportive Culture

We value a culture of close, supportive relationships best described as a work/family with respect for each other, unselfish attitudes toward our teammates, working to challenge each other toward excellence while providing a fun atmosphere where people enjoy coming to work each day.


Our culture began as a group challenged to survive, which became a team bonded together to build an outstanding business. Through that experience we happily discovered that we enjoy working together in a fun atmosphere where people can laugh and be fulfilled as employees.

#6: Responsiveness

We aim to be the most responsive, service and performance oriented agency by bringing a sense of care, concern and honesty that is unsurpassed in our industry.


We want all stakeholders to have peace of mind, trust, and enjoyment while working with the SeQuel Response team. We will meet our deadlines, hit the budgets, and work tirelessly to improve and ensure all our recommendations are sound and justified.

#7: Stewardship

We actively contribute to trusted organizations that strive to make a lasting difference in the lives of others.


Giving back comes as a natural outcome from the gratitude we feel by being part of an exciting and successful business. “Only a life lived for others is a life worthwhile.” -Albert Einstein