Common Direct-Response Marketing Challenges

Minor inefficiencies in your direct marketing program can have a game-changing impact on your bottom line. If your campaign is experiencing any of these common challenges, our experts know how to move the needle ASAP.

Declining response or sales rates?

Since our inception, we’ve added over 1.9M new customers and produced $860M in total revenue for our diverse group of clients.

Rising customer-acquisition costs?

SeQuel creates universal discounts by strategically timing bulk media buys, saving clients of all sizes millions of dollars a year on data, print, postage and digital media.

Struggling to beat control?

Our proven FaQtor Test yields data-driven indexes (aka performance predictions), quickly and cost-effectively boosting your chances of finding a winner.

Slow-moving or surface-level analytics?

SeQuel’s online analytics tool measures performance in real-time—our analysts then index the relative impact of each test variable to find untapped winners.

Facing data or creative fatigue?

We’re constantly looking for your next control—SeQuel has tested over 11K unique creative/offer/list combinations, yielding 1M potential winners.

Unable to scale your campaign?

SeQuel has earned a reputation industry-wide for cost-effectively building direct marketing programs from scratch–in 2017 we’ll mail hundreds of millions of pieces for our clients.

Struggling to identify prospects cross-channel?

SeQuel Surround facilitates an ongoing, 1:1 conversation with your ideal prospects wherever they live, whether at home or on a screen.

Never tried direct marketing?

Soften your learning curve & expedite your success with SeQuel’s decades of direct marketing expertise and encyclopedic archive of test findings.

Any of these sound familiar?

You’re not alone. SeQuel has helped lots of direct marketers who were experiencing one or all of these common struggles. We can quickly diagnose your campaign and customize a detailed optimization plan—with zero obligations.
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