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INFOGRAPHIC: H1 2017 U.S. Direct Mail Marketing Snapshot

Click the image to download a high-res PDF version.      

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Leading bank gets big lift from multichannel digital campaign

About the Client East West Bancorp is a premier bank focused exclusively on the United States and Greater China markets…

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SeQuel News

Fourth straight ‘fastest-growing’ award lands SeQuel Response in elite company

For the fourth consecutive year, a national business publication has named SeQuel Response to its list of the fastest-growing private…

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SeQuel News

SeQuel Response secures another top emerging digital marketing talent

SeQuel Response announced Wednesday the continued enhancement of its digital marketing capabilities with yet another impressive hire. Agnes Zhang will…

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SeQuel News

SeQuel Response bolsters targeting strategies with dual-threat hire

SeQuel announced Friday the hiring of a marketing research professional with more than 25 years of experience in business development…

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Industry Articles

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click,…

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SeQuel Response’s digital strategy helps propel double-digit enrollment growth for leading natural health university

Since selecting SeQuel Response as its digital demand-generation agency in October 2016, the admissions department at Northwestern Health Sciences University…

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Industry Articles

Direct mail is marketing’s workhorse

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69 percent of…

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SeQuel News

SeQuel Response adds leading direct marketing strategist to executive team

SeQuel Response announced Thursday the hiring of a growth strategist with nearly 30 years of experience in direct marketing for…

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Digital ad fraud & fake news: What every advertiser needs to know and do

We’ve all heard a lot lately about “fake news.” Most people think its rise is the result of political gamesmanship….

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Priority Envelope wins SeQuel’s inaugural David Forster Vendor of the Year Award

SeQuel Response has named Priority Envelope the winner of its first annual David Forster Vendor of the Year Award, the…

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Industry Articles

Marketing Chart: Which advertising channels consumers trust most and least when making purchases

In October 2016, we asked 2,400 consumers: “In general which type of advertising channels do you trust more when you…

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E-BOOK SNEAK PEEK: 9 testing mistakes direct mail marketers make—and how to avoid them

Who says direct mail is old news? Done well, direct mail has always been an effective and profitable way to…

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Industry Articles

How to make unclean data good as new

The amount of data in a marketer’s hands can sometimes be overwhelming, especially while trying to keep that data clean…

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SeQuel News

Minneapolis-St. Paul Business Journal Fast 50 No. 7: SeQuel Response

The Minneapolis-St. Paul Business Journal announced Thursday that SeQuel Response cracked the top 10 in the publication’s 2016 list of…

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SeQuel News

SeQuel Response taps national sales executive to anchor continued growth plans

SeQuel Response today announced the addition of a regional sales VP who will play a critical role in the fast…

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Industry Articles

Think direct mail marketing is dead? Not for millennials

Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise…

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Blog

How I went from programmatic skeptic to programmatic believer

Yes, I admit, I was quite skeptical of the programmatic display revolution.  I came from the world of SEM and…

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SeQuel News

SeQuel Response adds key hires in operations, analytics

Direct marketer SeQuel Response today announced two new staff additions that will streamline the agency’s workflow processes and strengthen its…

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Blog

Why even old-school direct marketers should love Facebook advertising

Marketers who grew up with or were converted to the “religion” of direct mail can be a cantankerous, dismissive, and…

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SeQuel News

Cool Offices: SeQuel Response puts family features in new HQ

Fast-growing direct marketing firm SeQuel Response opened its new Eden Prairie headquarters this year. Before the expansion, the firm had…

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Industry Articles

25 of the best landing pages on the web

If you’re a writer, you might idolize Ernest Hemingway or Mark Twain. If you’re a guitarist, maybe Eric Clapton or…

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SeQuel News

SeQuel expands digital marketing and direct response copywriting expertise with new hires

SeQuel Response announced on Tuesday the hiring of two new staff members who will play key roles in the direct…

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Industry Articles

The top 5 reasons people don’t trust your direct mail marketing

Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail? There…

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SeQuel’s ‘dream home’ silent auction raises $6K for Habitat for Humanity

A silent auction at SeQuel’s new headquarters Thursday night raised over $6,000 for Habitat for Humanity. The nonprofit builds affordable…

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FaQtor Test: The fastest way to lower your cost per acquisition

  Click the video above to find out how FaQtor Test will lower your cost per acquisition faster than any…

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Industry Articles

Guilt, exclusivity, fear & the 7 other direct-response copy drivers that work

I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately…

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Industry Articles

Four ways to ensure your envelope gets opened

To get your direct mail envelopes opened, rely on tactics both new and old, drawn from today’s mail. Join Who’s…

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Industry Articles

Brennan: Make mail the focal point of omnichannel campaigns

During a press call announcing an $788 million revenue increase today, Postmaster General Megan Brennan predicted that 2017 would usher…

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Industry Articles

5 keys to effective unsubscribe landing pages

Let’s KISS. You heard that right. OK, you hear it from your significant other on a hopefully regular basis, but…

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Industry Articles

Nine tips for writing effective direct marketing copy

During a recent lunch with an up-and-coming copywriter named Katie, she asked me for my No. 1 copywriting tip. Whoa,…

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VIDEO: Princeton statistician talks roots of SeQuel’s FaQtor Test

SeQuel’s proven FaQtor Test methodology gives direct marketers high odds of quickly beating control–just like a full-scale multivariate test–but for…

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Industry Articles

LifeLock’s direct marketing puts a positive face forward

It can be hard to convince a prospect that the service you’re offering them is worth it. But when you…

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Blog

SeQuel preps hundreds of meals for terminally ill Minnesotans

SeQuel employees recently helped a Minneapolis charity prepare 753 meals for people with life-threatening illnesses. “With the support of people…

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SeQuel News

SeQuel deepens digital talent pool with latest hire

SeQuel Response this week strengthened its digital capabilities with the hiring of a promising multichannel marketing talent. Charlie Kojis will…

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Industry Articles

The 7 best direct marketing teasers of 2015

How do you engage direct mail prospects in your message? It’s a question that’s always in the back of my…

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Industry Articles

Seven smart ways to use your postal savings

If you send direct mail, periodicals or catalogs through the USPS, you took a hit in 2014 when the Exigent…

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Blog

Historic postage price drop to free up ‘16 DM testing dollars

With pricier postage already built into most 2016 direct marketing budgets, an upcoming postage price cut from the United States…

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Industry Articles

2016 direct marketing channel spending trends

Every year, Target Marketing completes an extensive Media Usage Survey, asking readers how they’re allocating the budgets, what media they’re…

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SeQuel News

SeQuel adds experts in procurement, account management

SeQuel Response announced today the addition of two new employees poised to help continue the direct marketing firm’s rapid growth….

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SeQuel News

SeQuel signals aggressive digital strategy by adding key executive

SeQuel Response announced Tuesday the addition of a crucial senior executive who now holds the reins on the fast-growing direct marketing…

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SeQuel News

SeQuel Response promotes Koenig to Chief Marketing Officer

SeQuel Response announced Friday that former Vice President of Marketing & Sales Erik Koenig has been promoted to the role of…

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Industry Articles

6 steps to actionable analytics

Numbers don’t lie, but they don’t tell the whole truth. This reality is all too familiar to marketers, who pull…

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SeQuel News

SeQuel beefs up talent pool with next of several significant personnel moves

SeQuel announced today that it has hired as Marketing Strategist Ryan Wilder, a dynamic talent who brings a wealth of experience…

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SeQuel News

SeQuel solidifies place on Minneapolis-St. Paul Business Journal’s Fast 50 List

Turnkey direct marketer SeQuel Response announced today another honor in recognition of its continued growth, this time the lofty position of…

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Industry Articles

What does personalization mean to you?

We are still living through the aftermath of the Tower of Babel, though the main language of choice in the…

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SeQuel News

SeQuel adds familiar face to lead creative production team

SeQuel Response, a leader in the direct marketing industry, announced today the hiring of Karyn Hendricks as creative production manager….

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SeQuel News

Continued growth propels SeQuel to elevated national, state rankings

Full-service direct marketer SeQuel Response announced today that it has tightened its grip on two major rankings, further cementing its…

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Blog

SeQuel helps pack 13k meals for hungry children in Haiti

SeQuel employees helped package nearly 13,000 dry meals for a worldwide food-distribution charity this month to feed hungry children in Haiti….

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Blog

FaQtor Test methodology offers quick learnings, maximum value

When it comes to direct mail testing, marketers can learn a lot from baseball’s front-office executives. If you sign a…

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Industry Articles

Effect on purchase decisions: direct mail vs. digital

An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s office (OIG) found direct mail ads to be superior…

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SeQuel News

SeQuel adds support staff to better serve clients

SeQuel Response, a leader in the direct marketing industry, announced today the hiring of Mary Gulbrandson as office coordinator and…

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Blog

SeQuel helps local clothing charity set fundraising record

SeQuel’s involvement in a local clothing charity fundraiser helped the organization set event records for attendance and financial donations. Four SeQuel employees,…

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SeQuel gives clients 24/7 online access to campaign analytics

SeQuel’s custom-built, cloud-based sQoreboard tool now provides our clients with real-time online access to campaign analytics. “There are numerous database analytics…

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Blog

2015 DMA study: Direct mail response rates leave digital in the dust

Direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response…

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Industry Articles

Your top 5 direct marketing problems

What do you consider your greatest marketing problem? Or perhaps of even more interest: What do your peers report as…

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Blog

Official vs. Promotional: Choosing between ‘stealth’ and ‘in-your-face’ marketing

Not every consumer responds favorably to the same marketing approach. Just as comedians can be dry or slap-stick, wine can…

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Blog

Merge-purge: Six steps to save money on wasted postage

If you’re in direct mail, you’ve probably heard of the term “merge-purge.” And no, it’s not what happens when you get sick…

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SeQuel News

SeQuel adds unique talent to marketing team

Direct marketing firm SeQuel Response announced the hiring of Marketing Manager Collin Carroll today, on the heels of being named…

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SeQuel News

SeQuel expands staff, builds on year of award-winning growth

Fast-growing Twin Cities’ direct marketing firm SeQuel Response announced the hiring of a new Account Manager, Carrie Dunn. Dunn worked…

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Blog

These cardinal process sins hinder many direct marketing campaigns

Process management, business rules, project workflows and client on-boarding are typically not the most intriguing aspects of the marketing world….

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Blog

Direct marketing testing dollars wasted due to incomplete analytics

How do we know who won the Super Bowl?  The World Series?  The gold medal in Downhill Skiing?  Someone scored…

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Blog

Postage survival guide: Five ways to offset USPS rate hikes

We all heard it was coming, but a postage increase three times the norm was NOT predicted by anyone in the…

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Blog

Direct marketing resolutions for the new year

It was a good year for direct mail last year.  With a national spend of more than $51 billion and…

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