SeQuel adds unique talent to marketing team

Direct marketing firm SeQuel Response announced the hiring of Marketing Manager Collin Carroll today, on the heels of being named recently as one of the fastest growing companies in the metro area.

Carroll joined the SeQuel Response staff after graduating with a Marketing degree from Virginia Tech and a Masters in Broadcast Journalism at the prestigious Medill School of Journalism at Northwestern University. He worked as a reporter and anchor for KVIA-TV in El Paso, TX before joining SeQuel Response.

“Collin brings a perspective that will help us not only in our direct mail work, but also as we continue to grow into channels outside of mail, such as direct response TV and radio,” said Erik Koenig, SeQuel’s Chief Marketing Officer. “Collin will help us take our work to another level for existing clients and expand our reach for new clients.”

Carroll also developed the discipline and drive unique to top level athletes during the four years he played for Virginia Tech’s prominent Division I football program. He looks forward to taking those skills to his new organization.

“I’m blessed to have the opportunity to join such a thriving agency,” Carroll said. “I hope my background and skill set will enhance what is already a very talented team.”

Recently SeQuel Response ranked 16 on the Minneapolis-St. Paul Business Journal’s Fast 50 list, a ranking recognizing the fastest growing companies in the area. SeQuel Response reports four year growth of 476 percent and revenue of $11 million in 2013.

“Getting that external recognition is a great vote of confidence for what we’re doing, but the growth of our client base is the biggest testament to our process, our people and our results,” Koenig said.