SeQuel Response taps national sales executive to anchor continued growth plans

SeQuel Response today announced the addition of a regional sales VP who will play a critical role in the fast growing direct marketing agency’s plans to boost sales revenue at least 50 percent in the next five years.

Kevin Voigt joins SeQuel as VP of Business Development, Southern Region and will be stationed in Dallas. Voigt is the Eden Prairie, Minn.-based firm’s eleventh new hire since January, marking a 65-percent increase in employee headcount this calendar year.

“Kevin is a seasoned direct marketing veteran who understands the pressures that marketers are under today and the need for them to continually find more new prospects with lower acquisition costs and improved sales rates,” said Tim Finley, SeQuel’s VP of Business Growth Strategy. “He’s spent the past 20 years engaging a national audience of CMOs and direct marketing decision makers by bringing a unique understanding of data, analytics, printing, modeling and direct marketing acumen to those conversations with industry leaders.”

Voigt most recently served three years as VP of National Accounts at American Spirit Corporation, where he specialized in cross-channel consumer engagement solutions and worked with SeQuel regularly on various projects. Prior to that, he was EVP of Sales & Marketing at MOV Digital Media, after spending 11 years as the Sales Director for National Accounts at IWCO Direct. Voigt first met SeQuel’s Co-Founder & Chief Operating Officer, Jay Carroll, when Carroll hired Voigt to be a Senior Account Representative at Banta Direct Marketing Group (now RR Donnelley) in March 1995.

“I see Kevin as an interesting representation of SeQuel in that he grew up in direct mail but has since leveraged his vast knowledge of direct-response fundamentals in the digital world,” Carroll said. “He’s a blue-chip talent when it comes to selling data-driven marketing services, but he also has a rare degree of integrity and fits in perfectly with the people at SeQuel. With him on board, I have great confidence that we’ll continue our exciting growth curve.”

The agency projects its 2016 sales revenue to be $40 million by year-end, a 40-percent increase over 2015. SeQuel is currently looking to hire three additional regional sales directors by the end of 2017.

“SeQuel is best in class in two specific areas,” Voigt said. “First, their marketing methodologies work, and they service their clients incredibly well. Second, the people at SeQuel—I’ve been fortunate to come to know them on both a personal and professional level in recent years. SeQuel was born from grit, trust and a ton of talent. When I learned they were building a national sales team, I knew I wanted to be their first hire.”