SeQuel Surround strategy proves the value of integration

The Challenge

Having experienced success with direct mail as a standalone channel, a personal investment brand was looking for proof that an integrated campaign would lift performance and generate more qualified leads.

How We Helped

SeQuel set up a testing environment to demonstrate the advantages of operating a combined direct mail and digital campaign over direct mail alone. The brand began their journey with SeQuel Surround, employing a strategic sequence of timely digital touches based on the corresponding direct mail drop. Compared to a holdout audience of prospects that only received direct mail, SeQuel’s multi-channel digital and direct mail strategy delivered an exceptional lift in campaign performance and outperformed the control group.