Meal-kit subscription brand reaches niche audience through targeted mail plan

The Challenge

A top-ranked meal delivery service enlisted SeQuel to make up for lost ground after a significant dip in digital leads, costing them precious sales.

How We Helped

First, SeQuel launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged SeQuel Surround to integrate a digital campaign targeted at Facebook and email. The multi-channel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.