The Challenge
A leading specialty insurer was having a difficult time converting prospects who had phoned their call center to receive a quote.
How We Helped
SeQuel developed a nimble weekly hotline mailing in which every Monday, the client pulls a file of last week’s hot leads, and SeQuel mails a targeted piece by Thursday of that week.
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%
Sales rate of the program
$
0
M
Annual top-line revenue created by the campaign
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%
Increase in revenue per purchase compared to acquisition campaign