Your Competitive Edge to Mail in 2025
Direct mail has the unique ability to reach and convert consumers of all ages. Its tactile nature fosters stronger recall, greater emotional connection, and enhanced credibility, making it a highly effective medium that marketers consistently rely on. Taking your mail one step further by tailoring it to your audience’s needs can make a difference between landing a sale or being tossed aside. According to our research:
- 72% of consumers are interacting with direct mail each week
- 67% of consumers agree that direct mail is not an overwhelming form
- of advertising
- 47% of consumers aged 25-44 enjoy the physical action of opening mail
- 25% of consumers have purchased what was advertised in a relevant piece of direct mail in the past 6-12 months
This is your chance to step into the consumer’s perspective. Download your FREE report today!
About SeQuel Response, a Franklin Madison company
We are a multichannel customer-acquisition agency that gives direct-to-consumer brands a faster way to maximize growth and profitability. With decades of experience and an encyclopedic archive of test findings, we know what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.
Let us help with your next direct marketing campaign!
Call 1-866-838-8551 or email info@sequeldm.com.