The Challenge
A personal loan and debt consolidation company faced challenges predicting in-home timing and results after relying on its own efforts to source direct mail data and print solutions.
How We Helped
Recognizing the need for improved data targeting and better control of the direct mail program, the brand turned to SeQuel. The fresh strategy involved testing two new data segments the client had not previously been mailing. The response rate of these incremental segments was 35% higher than the client’s typical control, unlocking strong performance overall. SeQuel also purposefully targeted prospects with various debt levels, a move that not only maximized enrollment, but also minimized the cost per dollar enrolled. This comprehensive approach, coupled with in-depth analysis, empowered the brand to make data-driven decisions moving forward—a significant shift from relying on gut feelings.
