The Challenge
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations.
How We Helped
SeQuel’s turnkey, full-service model proved to be exactly what the brand was looking for. After a successful relaunch into the mail channel, SeQuel Surround was activated to target prospects via display ads before, during, and after direct mail’s in-home window. By utilizing a multi-channel digital and direct mail strategy, SeQuel beat the clinic’s CPA goal by 60% and secured more than 3,000 new appointments. As a result, the brand chose SeQuel as its direct response agency for future acquisition campaigns. This mutually beneficial partnership has positioned the clinic for promising growth both offline and online.
