The Challenge
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged SeQuel to elevate their program.
How We Helped
SeQuel hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers. To further enhance offline campaign performance, SeQuel Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This approach not only allowed the brand to amplify impressions and experiment with new formats but also delivered a ROAS of over 5x. The success of this campaign positioned the brand for continued growth and enhanced its targeting capabilities both online and offline.
