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Direct mail agency checklist

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The Challenge

A leading credit score optimization service had hit a growth ceiling in digital channels and wanted to test direct mail as an acquisition tool. 

How We Helped

SeQuel tested a pair of creative concepts, six lists, and two offers in the initial FaQtor Test matrix.

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Campaign Testimonial:

"This is a great example of how strong performance can be when you can get a great product in front of the perfect audience. Direct mail's data targeting, model building, etc., are still the most sophisticated strategies for reaching your ideal customer."
- Erik Koenig, President & Chief Strategist
Multi Testing Victor
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CPA of best test cell
Three New Customers Impressions
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Overall campaign CPA
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Amount test surpassed performance goal