The Challenge
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability.
How We Helped
SeQuel’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory. The campaign involved sending 250k direct mail pieces split between four lookalike audience models and two creatives. Each campaign element was carefully built to drive conversions, and the strategy emphasized broad testing to capture a wide net of learnings. As the campaign unfolded, it became clear which combinations of lists, offers, and creatives were the top performers. SeQuel’s ability to quickly analyze and optimize allowed for real-time refinement, building momentum for future campaigns.
