Direct mail channel launch drives efficient CPA for pet insurance brand

The Challenge

Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a wider audience with a direct mail marketing program.

How We Helped

SeQuel executed the brand’s direct mail launch, aiming to drive a high volume of new customers at an efficient cost per acquisition (CPA). As the brand was new to the mail channel, SeQuel worked diligently to build six unique data models and two creative packages. After mailing 135k pieces, the campaign finished within the brand’s goal CPA of less than $200. This victory expanded the brand’s market presence and solidified direct mail as a reliable and cost-effective channel for new customer acquisition.