Direct mail drives incremental scale for e-commerce brand

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The Challenge

After heavily relying on paid search, a photo memorabilia company recognized the need to scale up through channel diversification.

How We Helped

SeQuel launched a direct mail test campaign using a bifold self-mailer to target new prospects and previous customers at an efficient cost per acquisition (CPA). The previous customer segment performed exceptionally well, resulting in an 8x return on ad spend. This success opened new growth opportunities for the client and led to an overall CPA of $47. Consequently, the client continued to partner with SeQuel, further exploring the potential of direct mail as a key growth channel.

Bottom right quote symbol of testimonial

Campaign Testimonial:

"It’s always a thrill to help our clients hit it out of the park with new growth opportunities. By leveraging previous customer data and identifying the best-performing segments, we created a highly targeted mail campaign that resonated with the right audience. It’s a testament to the power of data-driven marketing."

- Ryan Wilder, Sr. Marketing Strategist, SeQuel Response

$ 0 CPA

Campaign achieved overall CAC/CPA of $47

0 x ROAS

Top performing list produced a ROAS of 8x

0 %+ sales rate

Overall sales rate above 1% in off-peak season