Inaugural campaign acquires new customers despite challenging environment

The Challenge

After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline.

How We Helped

Through data partnerships and comprehensive analytics, SeQuel was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models. Although the campaign launched in the early stages of the coronavirus pandemic, the data-driven strategy succeeded in bolstering the brand’s consumer activity and customer acquisition. The initial test achieved a rollout CPA of $37 – well within the brand’s objective – and set the streaming service up to optimize the performance of future campaigns.