Interactive creative unlocks new sales

The Challenge

Already mailing several million pieces each month, a budding fintech brand was in search of a new approach to creative to rejuvenate their existing direct mail strategy.

How We Helped

To identify the creative and offer combinations that would generate the best response, SeQuel leveraged the FaQtor Test methodology to amplify eight test cells into 48 cells’ worth of learnings. The FaQtor Test resulted in creative enhancements including simplified content and an interactive element. SeQuel’s new creative concept successfully unseated the brand’s long-standing control and produced a 27% lift in sales rate overall.