The Challenge
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth.
How We Helped
SeQuel introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces. Over time, the team tested six custom data models, multiple offers, and seven unique creatives. State-level targeting was also implemented to take advantage of regional differences in health awareness and insurance coverage. The campaign’s success was amplified by SeQuel Surround™, which integrated direct mail with digital marketing for wider reach. By keeping messaging both compelling and sensitive, SeQuel delivered results well beyond expectations, with the CPA consistently coming in below the brand’s target. This rapid success solidified direct mail as a powerful new growth channel for the client.
