The Challenge
This insurer had recently experienced a 20% decline in annual premium, desired a structured retention strategy, and faced an inflated cost-per-acquisition due to out-of-control production and postage costs.
How We Helped
SeQuel took the reins, optimized the campaign finances, tested more than 400 data files, built over a dozen models, and developed 50-plus creative concepts.
0
%
Increase in acquisition sales rate
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%
Increase in revenue per policy
0
%
Cost reduction of annual postage and production
0
x
Increase in annual premium