SeQuel Surround amplifies success for top-tier brands

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The Challenge

Nearly three dozen SeQuel Response clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions.

How We Helped

SeQuel Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase. By closely collaborating with each client to grasp their unique challenges and objectives, SeQuel crafted customized Surround strategies that aligned precisely with each client’s goals. Real-time campaign performance monitoring through advanced analytics enabled SeQuel to make data-driven adjustments and improvements. This integrated approach, requiring only 5% of the total campaign budget, has significantly transformed clients’ programs. Leveraging Surround created cohesive and immersive customer experiences, while driving an average incremental increase of 22%.

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Campaign Testimonial:

"Over the years, we have tested multiple channels, platforms, identity graphs, timing sequences, and creatives in the quest to find the sweet spot of efficiency and impact with respect to direct mail and digital integration. SeQuel Surround is state of the art science and is now integral to all our clients' DM campaigns."

- Jake Bawolek, Marketing Technologist, SeQuel Response

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Average campaign size of 455k mail pieces

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33 clients across various industries utilized Surround

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SeQuel Surround has driven an average incremental lift of 22%