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The Challenge

A women’s apparel company approached SeQuel to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience.

How We Helped

SeQuel utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday. To maximize the campaign’s reach, SeQuel Surround was activated to deliver digital ads to prospects within the mail’s in-home window. The combination of targeted mail, customer segmentation, and digital ad integration resulted in a 3x return on investment. This success laid the groundwork for future campaigns and established the foundation for a long-term partnership.

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Campaign Testimonial:

"This campaign is a great example of SeQuel’s ability to segment datasets in a way that drives the most incremental response. Retail brands want to drive repeat purchasers, and direct mail was able to do that effectively while driving a lift over other channels. Our next goal is to unlock high response and incrementality with prospect audiences - one we achieve with several brands."
- Preston Carroll, Sr. Marketing Strategist, SeQuel Response
Clock ROI
0 % ROI
Return on investment improved by 300%
Ecommerce Growth
0 k+ orders
Over 5,000 orders were generated by the campaign
Generic Growth Chart
0 % lift
The campaign resulted in a 35% lift over holdout