Warranty brand achieves significant sales growth with SeQuel’s data models

The Challenge

A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for.

How We Helped

SeQuel provided a test campaign that included data models with an ongoing source of incremental records. The modeling results were impressive enough to earn a spot as control data, adding scale and additional sales that they would not have received outside of SeQuel. The models finished with a 38% higher sales rate than the goal, with the best model finishing 133% better than the target. This was a significant accomplishment for the client and helped achieve their objective of boosting sales. As a result, the client will continue relying on SeQuel to provide incremental data.