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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

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Influence of COVID-19 on the Direct Marketing Industry

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Integrated Direct Marketing Strategy: Offline Data Boosts Digital Marketing Performance

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Letter vs. Postcard: Which Direct Mail Format is Right for My Brand?

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How a Modern Direct Mail Testing Strategy Can Save Your ROI

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2020 Marks SeQuel’s 10th Anniversary – a letter from our CEO

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Beginners Guide to Direct Mail

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David Forster Vendor of the Year 2019 is SG360

SG360° named SeQuel’s 2019 “David Forster Vendor of the Year”

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Direct Mail Response Rates Leave Digital in the Dust

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Understanding LTV’s role in setting direct mail CPA targets

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Why use direct mail marketing?

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Direct Mail Presents a Huge Opportunity for Digitally- Maxed DTC Brands

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SeQuel Response remains in rare company thanks to fifth straight ‘fastest growing’ award

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Marketers to shift budgets offline in wake of Facebook blocking third-party data

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6 hidden problems that could be plaguing your paid search performance

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E-BOOK SNEAK PEEK: The Subscription Marketer’s Guide to Direct Mail

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