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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Leading bank gets big lift from multichannel digital campaign

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SeQuel Response earns ‘Fast 50’ honor in fourth straight year

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How I went from programmatic skeptic to programmatic believer

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Why even old-school direct marketers should love Facebook advertising

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Merge-purge and save money

Merge-purge: Six steps to save money on wasted postage

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These cardinal process sins hinder many direct marketing campaigns

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