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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

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How to Measure Direct Mail Success in Financial Services

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Ineffective Direct Mail Programs: Look for These Red Flags

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2024 Direct Mail Research Report

Direct Mail Research: 2024 Direct Mail Marketing Benchmark Report

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Does Direct Mail Live up to the Hype?

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Email Marketing vs. Direct Mail

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4 Financial Services Marketing Challenges & How Direct Mail Can Help

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Common Direct Mail Retargeting Mistakes To Avoid

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Leveraging Direct Mail Data to Target Digital Audiences

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Statistical Significance in Marketing: Q&A with SeQuel’s Senior Marketing Strategist, Preston Carroll

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The Value of Direct Mail: Is It Really Too Expensive?

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SeQuel Response Named a Clutch Global Leader

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When Mail Goes Wrong: Navigating Direct Marketing Challenges

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When Mail Goes Right: Direct Marketing Design for Strong Performance

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Understanding Incrementality in Marketing: Q&A with SeQuel’s Senior Marketing Strategist, Ryan Wilder

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Catalogs vs. Direct Mail: Tips to Maximize Your Mail Performance

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