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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Direct Mail During an Election Year: Q&A with SeQuel’s Director of Strategy, Patrick Carroll

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Direct Mail Performance and KPIs: Six Things You Should Know

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Freedom Graphic Systems Named SeQuel’s 2023 David Forster Vendor of the Year

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Influencer Marketing and Direct Mail: Q&A with SeQuel’s Creative Director, Tari Johnson

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Third-Party Cookie Alternative for Direct Marketers: Q&A with SeQuel’s Digital Media Manager, Jake Bawolek

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What do SeQuel Response Clients Look Like?

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Your Guide to a Sustainable, Evergreen Mail Program

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Direct Mail ROI Surpasses Digital Mediums

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How to Plan Your Direct Mail Budget

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As seen on Who’s Mailing What! 2024 Direct Mail Design Trends

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Four Reasons Why an Integrated Direct Response Campaign Can Fail

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What do the Best Direct Response Agencies Look Like?

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Why You’ll Love Working with SeQuel for Seamless Direct Marketing

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Maximize Your Impact with SeQuel Shared Mail

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What is Relationship Marketing?

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