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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Wiland named SeQuel's Vendor of the Year

Wiland, Inc. Named SeQuel’s 2022 David Forster Vendor of the Year

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As Seen on Adweek: Balance the Risk and Reward of Campaign Testing

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Apartment complex mailboxes with visible flyers.

How to Optimize Your Direct Mail Frequency

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Direct Mail Examples Straight from the Pros

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Direct Mail in 2023: Three Ways to Get Started

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Integrated Direct Marketing Mistakes

Integrated Direct Marketing Mistakes

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How to Run a Direct Mail Campaign: 3 Dos and Don’ts

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Direct mail is a top acquisition channel for travel brands

Direct Mail for Travel Brands: Insights and Case Studies

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Franklin Madison Acquires SeQuel Response, a Leading Direct Marketing Agency

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2022 Direct Marketing Strategy Insights from the Gartner CMO Spend Survey

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Don’t Miss These 5 Tips for FOMO in Direct Mail

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Direct Mail: Lower Cost vs. Lower Cost Per Acquisition

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Direct mail statistics

Does Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does

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As seen on Who’s Mailing What! 5 Examples of Using Testimonials in Direct Mail

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Direct mail design case study

Direct Mail Design Case Study

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