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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Direct mail for millennials and Gen Z thumbnail

Direct Mail for Millennials and Gen Z

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Successful direct mail campaign analytics

As seen on Who’s Mailing What! Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask

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Direct mail to convert customers

How to Use Direct Mail to Convert Customers

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2022 will be the year of the direct mail postcard

The Year of the Direct Mail Postcard

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Common and costly direct mail mistakes

6 Common and Costly Direct Mail Mistakes

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Secret to finding the best direct mail offer

The Secret to Finding the Best Direct Mail Offer

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Boost Your Holiday Direct Mail Engagement

Boost Your Holiday Direct Mail Campaign Performance

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Signs your marketing attribution model is stifling your growth

Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth

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How to improve your direct mail list

No More Junk Mail: How to Improve Your Direct Mail List

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People looking at computer, phone, and color swatches.

Innovative Tips for Your Direct Mail Creative

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Pay-for-performance versus pay-for-service model

Can a Pay-for-Performance Model Really Work in Direct Mail?

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Growth marketing team

The Future is Growth: How a Pandemic Transformed Marketing for the Better

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DM Wins During Pandemic

Four Examples of How Brands Are Using Direct Mail to Acquire Pandemic-Era Customers

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Repurposing digital content in direct mail campaigns

Five Tips to Repurpose Digital Content in Direct Mail Campaigns

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Direct mail growth chart to illustrate attribution

The Ultimate Guide to Direct Mail Attribution

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