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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Pay-for-performance versus pay-for-service model

Can a Pay-for-Performance Model Really Work in Direct Mail?

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Growth marketing team

The Future is Growth: How a Pandemic Transformed Marketing for the Better

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Repurposing digital content in direct mail campaigns

Five Tips to Repurpose Digital Content in Direct Mail Campaigns

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Optimize Your B2B Direct Marketing Program

As seen on MarketingProfs: Three Ways to Optimize Your B2B Direct Marketing Program in 2021

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What is direct response?

Growing Your Brand Through Direct Response Marketing

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Direct Response vs. Branding

As seen on MarketingProfs: 5 Differences Between Branding and Direct Response Every Marketer Should Know

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Direct mail reaching anonymous audiences

No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences

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Image portraying puzzle of marketing that includes direct mail

Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle

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Webinar Recap: Print Marketing for Maximum Optichannel Performance

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Marketing Attribution Image

5 Things You Need to Know About Marketing Attribution

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Woman experiencing integrated marketing approach

The Digital Marketer’s Guide to Integrated Direct Marketing

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The State of Direct Mail Current and Future

The State of Direct Mail During COVID-19, and Beyond

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Positioning For Post COVID-19 Recovery

Positioning Your Brand for the Recovery Phase

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Marketers Leaning In Despite COVID-19

Leaning into Uncertainty: Marketers Respond to the Coronavirus Crisis

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Image depicting growth marketing during crisis

Growth Marketing During a Recession

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