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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Direct mail trends and volume

Direct Mail Volume & Trends Report: Q3 2024

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Direct Mail Budget Optimization & Ways to Improve Campaign Efficiency

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Innovative Direct Mail Strategies for Debt Relief Brands

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Is Your CTV Strategy Ready for Direct Response Primetime?

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As Seen on Total Retail: How to Boost Retail Sales With Proven Direct Mail Offer Strategies

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Customer Acquisition in Financial Services: Insights and Case Studies

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Designing Direct Mail for Generation Z: Q&A with SeQuel’s Creative Director, Tari Johnson

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Examples of Brands Scaling Up Through Direct Mail

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Overcoming Problems in Direct Mail Testing

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Santa’s Mailroom: Behind the Scenes of a Massive Direct Mail Operation

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SeQuel Response Named a 2024 Top Advertising Agency

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USPS Postage Rate Increases

Five Ways to Offset the USPS Marketing Mail Postage Rate Increase

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How to Measure Direct Mail Success in Financial Services

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Ineffective Direct Mail Programs: Look for These Red Flags

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2024 Direct Mail Research Report

Direct Mail Research: 2024 Direct Mail Marketing Benchmark Report

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