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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Direct mail for e-commerce brands

Direct Mail Case Studies for E-Commerce Brands

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Subscription brands and direct mail thumbnail image

Subscription Marketing Direct Mail Strategy: Insights and Case Studies

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WMW Integrating Direct Mail and Digital Marketing

SeQuel Featured on WMW! Meet the Mailers

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Direct mail for millennials and Gen Z thumbnail

Direct Mail for Millennials and Gen Z

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Successful direct mail campaign analytics

As seen on Who’s Mailing What! Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask

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Direct mail to convert customers

How to Use Direct Mail to Convert Customers

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SG360 Named SeQuel's 2021 David Forster Vendor of the Year

SG360° Named SeQuel’s 2021 David Forster Vendor of the Year

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2022 will be the year of the direct mail postcard

The Year of the Direct Mail Postcard

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Common and costly direct mail mistakes

6 Common and Costly Direct Mail Mistakes

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Digital Targeting Alternative to Facebook Ads TB

Integrated Marketing Strategy: A Digital Targeting Alternative to Facebook Ads

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SeQuel Partners with BCE

SeQuel Surprises Two Local Families with Best Christmas Ever

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Secret to finding the best direct mail offer

The Secret to Finding the Best Direct Mail Offer

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Boost Your Holiday Direct Mail Engagement

Boost Your Holiday Direct Mail Campaign Performance

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Signs your marketing attribution model is stifling your growth

Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth

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Activate alternative data sources to find scale

Marketers Must Activate Alternative Data Sources to Find Scale in Evolving Digital Direct Marketing Ecosystem

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