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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Using data to improve customer experience

Activate First-Party Data in Direct Mail to Improve Customer Experience

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How Digitally Grown Brands Can Continue to Scale, Despite Apple’s IDFA Blow

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What is direct response?

Growing Your Brand Through Direct Response Marketing

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Wunderman Thompson Data Wins SeQuel Award

Wunderman Thompson Data Named SeQuel’s 2020 David Forster Vendor of the Year

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Erik Koenig Promotion

Erik Koenig Promoted to SeQuel Response President

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Direct Response vs. Branding

As seen on MarketingProfs: 5 Differences Between Branding and Direct Response Every Marketer Should Know

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Direct mail 101 how-to guide

Direct Mail 101: How to Grow and Scale with Direct Mail

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Internship at SeQuel Response Image

What I Learned During My Internship at SeQuel Response

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Buyer Journey image with graphic overlay.

Maximize Retargeted Direct Mail Throughout the Buyer Journey

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Jody Johnson and Jacqueline Johnson-Leister promotions

SeQuel Response Announces Two Key Leadership Promotions

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Direct Mail to Drive eCommerce

How DTC Brands are Using Direct Mail to Drive e-Commerce Growth

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Direct mail reaching anonymous audiences

No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences

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Maximize Relationships Infographic

INFOGRAPHIC: How to Maximize Customer Relationships with Direct Mail

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Shared versus solo direct mail

Shared or Solo Direct Mail: Which is Best for My Brand?

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Image portraying puzzle of marketing that includes direct mail

Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle

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