SeQuel’s FaQtor Test™ methodology combines the success rates of multivariate testing with the low cost of A/B testing to quickly and affordably discover the winning combinations to maximize your program performance. Our proprietary approach leverages indexing to test the best creative/offer/list combinations at sample volumes to accurately predict how possible outcomes will fare against control, while eliminating redundancy. This proven process has a dynamic track record of establishing new direct mail campaigns and beating long-standing controls – in a fraction of the time, and for a fraction of the cost.