As Seen on Forbes: SeQuel’s Recent Features and Contributions

Erik Koenig, President and Chief Strategist of SeQuel Response, is a proud member of the Forbes Agency Council. Council members in this invitation-only community regularly collaborate and share knowledge with audiences worldwide, via insightful articles published directly on Forbes.com.  

The State Of Direct Mail in 2024 – And How Brands Can Get In The Game

This article dives into the climb of direct mail marketing, citing increased investments and planned budget boosts by marketers. Direct mail is often viewed as “dead,” but the opposite is true. Erik shares valuable insights into why this form of marketing is effective in the digital age and why it can positively impact your brand. 

How To Overcome Signal Loss In Digital Marketing Campaigns

This article explores the dynamic shifts in digital advertising, triggered by Apple’s App Tracking Transparency and the impending removal of third-party cookies. Signal loss has emerged as a major hurdle, leaving marketers struggling to scale audience reach as customer acquisition costs climb. Erik shares actionable insights to regain signal, including leveraging offline purchasing data to fuel your digital prospecting campaigns.

How Your Risk Mindset Impacts Your Brand Growth

This article examines the two traditional types of direct marketers: risk-averse and risk-tolerant. Erik also introduces a third option, the risk-adjusted marketer. Demonstrating a balanced approach to risk, risk-adjusted marketers leverage testing to harmonize tolerance and control. Read this article for examples of successful risk-adjusted strategies as well as advice on how you can work to develop a risk-adjusted mindset.

Erik’s recent Expert Panel® features from the Council

• Nine Popular Ways Companies Are Changing Up Their Digital CX

Common adjustments businesses are implementing to improve their digital customer experience, as well as why these tactics are so popular right now.

• 14 Agency Pros Share the Risks that Digital Marketers Face in 2023

Explore potential digital marketing campaign risks that can impact your performance and strategy, and how to avoid them.

• 15 Tips for Running Connected TV (CTV) Ads on Steaming Devices

Key considerations for companies running CTV advertisements to maximize the channel’s return on investment.

• 15 Things for Marketers to Keep in Mind When Betting on Consumer Data

Insights for direct marketers leveraging consumer data to connect with their best audiences.

• 14 Agency Leaders’ Votes for the Best Places to Spend Ad Dollars in 2023

Ad spend predictions for 2023, and guidance on how agencies can prepare accordingly.

• 12 Strategic Objectives Marketers Can Achieve With Print Ads

Perspectives on integrating print throughout the buyer journey and suggestions to enhance the effectiveness of your overall print marketing strategy.

• 16 Pieces of the Inbound Marketing Process Agency Clients Often Need Help With

Common hurdles faced by clients during the inbound marketing process, and how to overcome them.

• How 15 Agencies Are Thanking Clients This Holiday Season

How Agency Council Members show clients their appreciation over the holidays and beyond.

There’s more to come from SeQuel Response on Forbes.com. Follow us on LinkedIn and read our blog regularly so you never miss an article!