Angelo Licursi 6
It feels great when we can help a successful marketing program continue to find wins. And not just campaign wins, but significant savings that get the attention of CFOs and other decision-makers. The most satisfying aspect of this experience was that we were able to help the client strategically plan for these savings and make the case to senior management for an additional budget to supercharge their acquisition efforts. To see it come together and successfully executed should pay dividends down the road for our client both in program growth and future budget discussions.