Even in an increasingly digital world, direct mail is still one of the top marketing channels that consumers trust most when making purchasing decisions. So if you want to rapidly grow your business, but aren’t yet using direct mail to help you do so, there’s a chance you might be tying one arm behind your back.
The smallest oversight in planning can have a drastic impact on response. Through the lens of our extensive testing history, we conduct a collaborative analysis of your business & competition, using the most meticulous marketing research tools available.
The only way to truly maximize ROI in the direct mail channel is to regularly and strategically test against your existing control. Our proprietary testing methodology boosts response and reduces waste faster than any testing strategy in the industry today.
What works in brand advertising doesn’t work in direct marketing. SeQuel’s writers, designers & offer strategists are the industry elite, and always come armed with data-driven rationale. Plus, we keep our creative fees uniquely low in order to maximize your testing budget.
Brilliant creative is useless if you’re not talking to your ideal customer—enter exhaustive list research & customized responder modeling. SeQuel staves off fatigue with proven frequency strategies and eliminates waste with advanced data-hygiene tactics.
Direct marketers don’t need to roll out enormous volumes to enjoy economies of scale. As one of the fastest-growing direct marketing agencies in the country, SeQuel strategically gangs media and postage across all of our clients to ensure universal discounts.