Who is Franklin Madison?

Franklin Madison builds financial security for individuals and families by delivering insurance products through banks, credit unions, and affinity partners.

For over 55 years, Franklin Madison has helped more than 3,500 financial institutions strengthen customer loyalty and generate incremental revenue.

Why do financial institutions offer insurance through Franklin Madison?

For a bank or credit union to be a consumer’s primary financial partner, they must support both the growth and protection of their assets. That’s where insurance comes in.

Consumers today know that even if they have good health insurance, an illness or accident could put their assets at risk.

What types of insurance does Franklin Madison offer?

Franklin Madison partners with leading national carriers to provide supplemental insurance for all ages and life stages. Product offerings include Accidental Death and Dismemberment, Hospital Accident Plan, Recuperative Care, Accident Expense, Life Insurance, Pet Insurance, and Auto Insurance. Although these products differ in application and availability, they all share a common purpose: engaging consumers and demonstrating commitment to their financial success.

How is the insurance offered to consumers?

Direct marketing! Franklin Madison’s data and strategy teams work hand in hand, delivering targeted, personalized offerings that drive real results. They create a seamless message across every channel to reach consumers wherever they are.

And, since the goal is to position financial institutions as the trusted partner for their consumers, all this is done with the client’s branding leading the way.

Does Franklin Madison only do digital marketing?

No, and here’s why: Campaigns that combine both approaches perform markedly better than their digital-only counterparts. Knowing this, Franklin Madison acquired direct marketing powerhouse SeQuel Response in 2022 to increase the capabilities of the company.

Whereas Franklin Madison focuses on building loyalty and engagement with existing customers, SeQuel’s specialty is acquiring new ones. This combo has supercharged Franklin Madison’s customer acquisition capabilities and given SeQuel more resources and expertise to continue pushing the envelope.

What sets Franklin Madison apart?

Franklin Madison offers best-in-class products and expertly integrated direct and digital marketing. But what stands out and makes Franklin Madison different is better results.

Franklin Madison leverages proprietary insurance data to drive all campaigns and product offerings, helping more customers and members secure insurance coverage. With a team of data experts, a diverse portfolio of high-quality products, and personalized omnichannel marketing strategies, they help organizations strengthen relationships and create measurable impact.